Brand e-commerce has evolved and is changing fast. From the days of catalog marketing to a simple online store to a complex web of technologies and features of omnichannel commerce, a lot has changed quickly
Brand e-commerce has evolved and is changing fast. From the days of catalog marketing to a simple online store to a complex web of technologies and features of omnichannel commerce, a lot has changed quickly
The main function of a brand owner is brand and product management. For a brand to directly engage in ecommerce and direct to consumer business is like saying that the brand is now also operating its own sales channel
Business heads can distinguish between the roles and responsibilities of the brand, product, and sales teams versus the role of operating a sales channel
The role of the brand is be to focus on creating products, marketing them and managing sales channels
E commerce is one more sales channel and the brand can get a good E commerce channel partner who would be the main conductor of E commerce sales
Given the complexities of E commerce it would be good to find an E commerce channel partner who can act as a nerve center for your brand ecommerce business
A partner that can put together all the parts and be a stable conduit to conduct your ecommerce business across the following channels
1. Brand online store
2. Brand sales on online marketplaces
3. Social commerce
4. Omni channel commerce
Find a specialist full-service e-commerce enabler who can manage the complexity of E commerce with the needs of the brand
Such a partner this can be your business partner and be the outsourced nerve center of your ecommerce business. This will allow your managers to focus on ecommerce strategy, planning and marketing leave leaving the E commerce enablement to the partner
See www.ndcommerce.in , Online Retailer of Great Brands
The author is an ecommerce entrepreneur with over 20 years of Direct-to-Consumer business experience spanning several categories and large brands
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