India is a fast growing consumer market
By various estimates India is the 6th largest economy in the world (as of August 2022) and has tremendous growth ahead of it
With over 1.2 Billion population, it provides several international brands an opportunity to expand
India Entry Channels
As an overseas brand you can sell in India using one or more of the routes below
Establish your own entity in India and be an importer of your products . And then appoint distributors to sell to retailers and consumers
Establish a representative office and appoint an importer and distributor(s) in India
Appoint an importer and distributor in India without opening your own office
Sell one by one from overseas using online channels (expensive and cumbersome for the consumer)
Make in India and sell in India (No need for an Importer)
License your brand to an Indian entity
Selling in India
Selling in India is a competitive business. Like in most developing and developed countries, cost of acquiring customers is increasing. And so is competition at all levels.
Sampling and Product Trial to Consumers in India
One of the key steps prior to your launching your product in India is product usage trial. You can get consumers in India to try your product before you decide to launch your brand on a full scale
How do you get your products into India for consumer and influencer trials
The best way to get your products into India is to get an Importer who will import your products for product sampling
Combine this with the appointment of a PR Agency or a Sampling Agency or an Influencer Marketing Agency in India
Tiger Pug group in India can help you with the process of importation of products to be given as samples to your prospective customers in India
To use India Sampling Services from Tiger Pug please write to contact@tigerpug.com